VIDAS GERAIS CAFÉ

The business that reinvented itself after 5 generations in the largest coffee importing country in the world, expanding its network of buyers.

Production:

Following thorough discussions and moodboard development, we focused on revitalising the brand’s visual identity. The updated design incorporated a warm orange tone that conveys positivity and vibrancy, representing the life and energy of Vidas Gerais Café’s products.

Visual Elements:

We adapted popular fonts and colours to align with the brand’s new direction while preserving the essence of the original logo. The words “Vidas” and “Gerais” were given a strong, structured appearance to reflect the brand’s legacy and hard work, while the word “café” was stylised with an inclination to suggest trust, elegance, and familiarity. This design choice helps the brand stand out in a competitive market and reinforces its authenticity and commitment to quality.

Application:

The new visual identity was applied across various touchpoints, including packaging, social media, and promotional materials. This cohesive approach ensured that every interaction with the brand reinforced its values of freshness, transparency, and joy. Making sure the client will feel like they belong to the brand's universe through their day-to-day life.

Implementation and Follow-Up:

After the updated identity was approved, we moved to implement the new visual elements. Every aspect of Vidas Gerais Café’s communication, from customer service to a sustainable management of the social media presence, was aligned with the refreshed brand identity.

Engagement and Authenticity:

The revitalised brand not only resonated with existing customers but also attracted new audiences by clearly showcasing its heritage and commitment to quality. The updated visual identity effectively communicated the essence of Vidas Gerais Café, positioning it as a distinguished player in the Brazilian coffee market and a symbol of excellence.

Briefing:

Client's Reality:

Vidas Gerais Café, located in the fertile and stunning state of Minas Gerais, Brazil, one of the 150 most recognised among the Arabian coffee producers with a history spanning five generations. Despite its reputation for delivering authentic Brazilian coffee, the brand faced challenges with its visual identity that did not fully reflect its heritage and dedication. While the original logo held sentimental value, it required a refresh to better convey the brand’s commitment to quality and its unique story to a wider audience.

Strategy:

We identified that Vidas Gerais Café’s visual identity needed to align with its deep-rooted values and exceptional product quality. The aim was to refine the brand while respecting its history and maintaining the emotional connection with loyal customers. Our strategy involved updating the visual identity to enhance its vibrancy and clarity, reflecting the warmth, positivity, and reliability of the brand.

Get to know Vidas Gerais Café first-hand below and get an overview of our productions, strategies and results in real time.